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At LookAdThat LTD, we are dedicated to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your data when you engage with our digital advertising services and website. We comply with the General Data Protection Regulation (GDPR) and other applicable laws to ensure your data is handled responsibly and securely.
This Privacy Policy applies to all data collected through our website, digital signage services, and any other related services we offer. By using our website or services, you agree to the collection and use of information as described in this policy.
Our digital signage solution utilizes edge processing technology, where any video analytics, including AI-powered face detection and crowd counting, are processed directly on the device. This means that all analytics are conducted locally, on the device itself.
We do not store any video footage or images. Video and image data are processed in real-time and are not stored on local devices or transferred to remote servers.
Only non-personal metadata, such as the number of people detected, demographic insights (like age and gender in anonymized form), and crowd density metrics, is extracted. This metadata cannot be used to identify individuals and is exclusively for statistical and analytic purposes.
Any anonymized metadata generated through edge processing is securely transmitted to our servers for aggregation and analysis. This data helps us and our advertising partners understand crowd patterns and behavior, enhancing the effectiveness of our services.
We do not transmit personal data (such as images or video footage) to our servers. All transmitted data is anonymized and cannot be traced back to any individual.
Anonymized metadata is securely stored in our databases and used exclusively to improve our services and provide insights for advertising partners. This data is retained only for as long as it serves our analytical purposes and is subject to regular review for secure deletion.
We take data security seriously and employ robust security measures, including encryption and access restrictions, to protect metadata during transmission and storage. Access to data is strictly limited to authorized personnel who require it for legitimate business purposes.
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. Cookies are small text files stored on your device that help us understand how visitors interact with our site.
You may set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit some functionalities on our website.
Our collection and processing of anonymized data are based on our legitimate business interest in improving our services and providing valuable insights to our clients. This approach aligns with GDPR requirements and respects the privacy of individuals by ensuring no personal data is stored or processed.
While our services do not collect or process personal data, we are committed to GDPR compliance and respect the rights of data subjects. If you have any privacy concerns or inquiries regarding our data practices, please contact us at the email below. Although GDPR-specific rights such as access, correction, and deletion are not directly applicable here, we are committed to transparency and responsible data use.
Anonymized data is used internally to improve service performance and evaluate advertising effectiveness.
We may share aggregated, anonymized insights with advertising partners to help them assess campaign performance. No identifiable personal data is ever included in these shared insights.
If we engage third-party service providers (e.g., for server hosting or analytics), they must comply with strict data protection protocols to ensure your data is protected and used solely within the bounds of our agreements with them.
We adhere to the principle of data minimization, collecting only the data necessary for analytical purposes and the improvement of our services. No excessive or irrelevant data is collected.
Anonymized metadata is retained only for as long as necessary for analytical and statistical purposes. We regularly review stored data and securely delete it once it is no longer needed.
If any data is transferred outside of the UK or EU (e.g., to cloud providers), we ensure it is protected by safeguards such as data protection agreements and compliance with international privacy standards.
We may periodically update this Privacy Policy to reflect changes in our practices, regulatory requirements, or for other operational reasons. Any substantial updates will be communicated via our website, and we encourage you to review this policy regularly.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us at:
LookAdThat LTD
Email: info@lookadthat.com
Phone: 012 63804223
Address: 32-33 Upper Street, London, N1 0PN
