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The first ever
AI-powered

digital advertising backpack

Boost your brand’s visibility and connect
with your audience in unforgettable ways.

With LookAdThat, you’ll elevate brand awareness, drive growth and make lasting impressions; all while staying eco-friendly.

What Sets Us
Apart?

AI-Enabled Advertising Backpacks

Our smart backpacks display ads on LCD screens in high-traffic areas while providing anonymised insights on crowd demographics (crowd count, perceived gender, average age, dwell time and mood).

Eco-Friendly

Our sustainable operation supports your green branding goals, with smart backpacks that consume 99% less energy than classic digital billboards.

Health Benefits of Walking

Walking boosts physical and mental well-being. As the first company in London to allow people to earn a salary simply by walking, we promote a healthier lifestyle while delivering impactful advertising.

Proven Performance

0 seconds
5 seconds average view time
0%
Our backpacks capture 80%
of the audience attention

Affordable, effective and innovative advertising solutions for any brand.

LookAdThat is revitalizing OOH advertising by making it smarter

The new gold standard
in advertising

Simple, Seamless Campaigns

Define Your Goals

Share your advertising objectives and target audience

Submit Your Ads

Provide creative content
We’ll handle the rest

Hit the Streets

Your ads appear in the busiest times and locations
of the city

Track Results

Access detailed, real-time insights on engagement and performance

Simple, Seamless Campaigns

Define Your Goals

Share your advertising objectives and target audience.

Submit Your Ads

Provide creative content
We’ll handle the rest

Hit the Streets

Your ads appear in the busiest times and locations of the city.

Track Results

Access detailed, real-time insights on engagement and performance.

Why
LookAdThat?
Eye-Level Advertising
Your ads appear directly in front of your audience, capturing attention in busy urban areas
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Audience Insight & Privacy Protection
We collect non-identifiable behavioral data, also known as anonymised behavioral data, through facial expression analysis. None of the data is linked to the actual identity of the observer, ensuring full GDPR compliance without ever recording any personal details.
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Customised Campaigns
Tailored strategies designed to meet your brand’s unique goals
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Currently serving London,
with expansion planned for:

New York
2151841470 (1)
Madrid
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Paris
6117 (1)
Milan
732 (1)
Istanbul
12084 (1)

Our pilot campaign results speak for themselves

Highly Engaged Audiences

in crowded urban environments

Actionable
Analytics

to refine your messaging and improve engagement

Sustainable Advertising

with measurable impact

Frequently Asked Questions

Quick answers to commonly asked questions.

LookAdThat is an advertising platform using LCD screens on backpacks worn by individuals in busy urban areas. These backpacks display real-time ads, engaging consumers at eye level and collecting anonymise data to optimise campaigns.

LookAdThat offers flexible jobs where individuals earn simply by walking. No skills or experience are needed. Send an email to [email protected] to know more.

Unlike static billboards, LookAdThat’s ads are mobile and dynamic. Our backpacks engage people on the move and gather real-time data to help advertisers target more effectively.

Anyone can advertise with LookAdThat. Whether you’re a local business or a global brand, we offer flexible, customised campaigns to help you reach your target audience effectively. Get in touch with us to explore the best advertising solutions for your needs.

LookAdThat provides a cost-effective, high-impact solution. Each backpack generates thousands of impressions per day, reaching a mobile audience in areas that other advertising platforms can’t, delivering a great return on investment.

No, the backpacks are completely waterproof and designed to withstand all weather conditions. Our screens are water-repellent, ensuring the ads are always visible, rain or shine.

As a brand, thanks to our software, you will have access to your personal profile page where you can check proof of play for your content on a daily basis. This ensures you can monitor your ad’s performance and visibility in real time.

Start your campaign today

Address

32-33 Upper Street, London, N1 OPN

COPYRIGHT ©2025 LookAdThat LTD.