LookAdThat can develop a proposal to meet your goals.

The first patented
AI-powered digital advertising backpack

LookAdThat gave us exactly what every brand wants at a major event: standout visibility.

They made our presence impossible to miss and helped us reaching a huge amount of people in a very crowded landscape

Alessandro Profeta

Business Developer

Using LookAdThat at Digital Construction Week 2025 was a real success!

The backpacks were eye catching and gave our brand a fresh, standout presence. They drew great attention and helped drive traffic to our booth effortlessly

Tania Samad

Senior Regional Marketing Specialist

It was our first time using out of home advertising, and we reached tens of thousands across London.

Over 450 people booked luggage storage on our site during the 4-day campaign.

The backpacks really stand out and capture attention in a way traditional ads don’t.

Anthony Collias

CCO & Co-founder

A truly meaningful collaboration!

NeuroScent touched more hearts than we ever expected.

Olga Melita

Founder & CEO

What Sets Us

Apart?

LookAdThat is the first out of home solution that is truly flexible, measurable, and optimisable. All in real time!

We bring your brand right to your customers, with digital backpacks that put your message in the places where people walk, talk, gather and notice.

Out of home is broken.

Here’s how we

fix it:

Traditional billboards are in fixed locations

Our ads move with the crowd, ensuring constant visibility against your target audience

Cluttered urban landscape makes people blind to traditional ads

Our backpacks have an 75% notice rate and an average 3 second dwell time - and we can track this for you

Advertisers are blind as to which messaging will capture audience attention

We can deliver real time creative engagement and emotional response metrics

Affordable, effective and innovative

advertising solutions for any brand

Request a Demo

We tailor each campaign, maximise your event booth visibility, engage audiences on the street, gather market research and boost brand presence in busy areas

LookAdThat puts your message where it matters!

Trusted by

Featured on

Case Study

35,000+

People reached

Karaca turned to LookAdThat to launch a bold promotion in London. Our smart LCD backpacks hit Whitechapel and Stratford, turning heads and driving app downloads on the spot.

Shoppers scanned the QR codes, grabbed the discount and emptied stock fast. This is what happens when physical presence meets real time engagement.

10x

Engagement

Bentley Systems partnered with LookAdThat to stand out at Digital Construction Week 2025.

Our mobile displays created constant visibility, guided attendees toward their team and added an innovative edge to their brand presence. The result was strong engagement, high booth traffic and a powerful first impression on a competitive show floor.

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Download Media Kit

Currently serving

London,

with expansion planned for:

New York

Madrid

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Paris

Milan

Istanbul

Request a Demo

Frequently Asked Questions

Quick answers to commonly asked questions.

Who can advertise with LookAdThat?

Anyone can advertise with us. Whether you’re a small business or a global brand, our flexible, customised campaigns allow you to reach your target audience effectively. Get in touch to explore how we can adapt our solution to fit your specific needs.

What makes LookAdThat’s advertising method different?

Unlike static billboards, LookAdThat’s ads are mobile and dynamic. Our backpacks engage people on the move, and gather real-time data to help advertisers target more effectively, and with the creative that best captures the attention of your audience.

Can the weather affect the backpacks?

No. Our backpacks are completely rainproof, and designed to withstand all weather conditions. Our screens are water-repellant, ensuring that your campaign is always visible, rain or shine.

Is LookAdThat GDPR compliant?

Yes. We collect non-identifiable behavioural data through facial expression analysis. No PII or imagery is stored, and nothing is ever able to be linked to specific people who have seen your campaign.

How do I know if my ads are being shown?

Thanks to our cameras and our reporting software, you will have access to your personal reporting where you can check proof of play for your content on a daily basis. All our impressions are geotagged, meaning you know exactly what ads have served where, and can monitor your campaign performance and visibility in real time. All our campaigns are supervised by one of our trained operators, who work to improve campaign performance and capture audiences in real time.

Can I work with LookAdThat?

LookAdThat offers flexible jobs where you get paid to walk as a brand ambassador for us and our clients. Interested? Email to info@lookadthat.com to learn more.

Get in touch to get your brand moving

Email

info@lookadthat.com

Address

32-33 Upper Street, London, N1 OPN

Phone

012 63804223

LookAdThat can develop a proposal to meet your goals.

Take Your Brand for a Walk

Take Your Brand for a Walk